When you, by using unaddressed advertising plus various combinations of digital communication channels, can welcome the customer in the store, the store becomes the most important communication channel you have. Be sure to inform the customer what is happening today. Doing this in the right way, you can multiply your sales.
Use posters – big and small. They can be used both inside and out. It creates interest and traffic in the store. Posters have an “expiring date”. Be sure to change regularly. Then something new happens every time you change. People are looking for news. They communicate best with poster materials in your store!