Preparation of prepress materials for printed matters, instore material and other promotional materials is a job requiring overview, access to manuscripts, image banks, accuracy, and time. The latter is almost always a scarcity factor.
People working with this experience daily that “everything is urgent”. Lots of people are involved in the process, everyone relying on each other to finish on time. There are oral messages, pictures, emails, manuscripts, price informations and technical informations coming in from everywhere and everyone. If something slips, it will affect the result. Everything takes place in a very hectic and chaotic environment.
Most of all these work tasks can now be automated. It requires structure, plan and significantly less people involved. In addition, it can save up to 80% in time spent producing the materials.